Information We Collect

This section describes the categories of personal information we collect and the sources of such information.

Information You Provide

Identifiers, such as your name, username, email address, social media handle, or telephone number you provide when registering for an account or contest or contacting us;
Demographics, such as your age or gender;
Transactional Information, such as the products and recipes you seem to be interested in, the searches you conduct on our digital services, and your reviews;
Location Information, when you provide your location, for example to find nearby retailers who carry our products; and
Information Included in Your Interactions with Us, such as your feedback, concerns, survey responses, and comments.

We do not ordinarily collect sensitive information, but if you elect to provide sensitive information to us, it may also be captured and stored in compliance with applicable law. If collected, sensitive information will be used by us only:

if permitted by applicable law, with your consent, and:
- for the primary purpose for which it was obtained; or
- for a secondary purpose that is directly related to the primary purpose; or
as otherwise required or authorised by applicable law

You may elect not to provide certain information, however, we may not be able to provide you with our services in this case.

Information We Automatically Collect

Transactional Information, such as dates and times of the interactions you have with us;
Identifiers, such as your IP address, device ID, mobile advertising identifiers, username, cookie identifiers, and other similar identifiers;
Audio information, such as recordings of your calls when you call our consumer affairs telephone line;
Location Information, where our digital services collect location information, whether due to the activation of location-based services on your device or as inferred by us based on your IP address or network connection; and
Information About Web and Application Activities, such as recipes and product pages viewed, content downloaded or viewed, interactions with our emails or other electronic communications, search terms, and requests.

Information Collected from Other Sources

We collect information from other sources, such as web hosting providers, data and analytics providers, social media platforms, marketing companies, companies that provide information and insights about consumer interests and activities, the retailers with which we do business, joint marketing partners, and advertising services. We collect the following categories of information from these sources:
Identifiers, such as your name, contact information, social media handle, cookie identifiers, and information about the devices you use to access our digital services;
Demographics, such as your age and gender;
Inferences Regarding Preferences or Other Characteristics, such as cooking preferences, hobbies, and travel interests.

We may combine any of the information we collect.