How and Why We Collect Your Data

We collect information to maintain and operate our websites, provide you with the information and services you request, to communicate with you, to manage and improve our digital services, and to better understand your needs and interests so that we can provide you with personalized content and information about products and services that may be relevant to you. This section further explains how and why we use personal data. We may use information that does not constitute personal data under applicable laws for any purpose.

We collect information in order to:

Make Our Services Available to You and Process Transactions

Manage and administer the accounts you hold with us
Allow you access to new services we develop in the future
Process the orders you place with us online
Maintain the security of the website

Why do we do this?

We do this to meet our contractual obligations with you and to meet our business interests in providing quality and secure services to you and other consumers.

Manage and Improve Our Day-to-Day Operations

Manage and improve our website content, performance and mobile apps
Help develop and improve our products and services, brand growth, information technology systems, and the way we communicate with you
Learn how visitors use our digital services.
Conduct market research

Why do we do this?

Such processing is necessary to achieve our interests in expanding our business and making our services more usable and appealing for consumers.

Personalize Your Experiences

We analyze the information we collect, including your online activities, to better understand your interests.

Why do we do this?

We do this to improve the content and features we offer, which benefits you by making the site more usable and appealing. Learning about your interests helps us identify the communications and offers that you may be interested in, which helps us meet our interest in expanding our business by providing you with relevant information. See the Communicate with You and Present You with Offers section below for more information.

Conduct Contests and Competitions

We use your personal data in fulfilling your requests to enter into contests or competitions, as well as to provide you with any further assistance in participating.

Why do we do this?

We do this to meet our contractual obligations with you and to meet our business interests in providing quality and secure services to you and other consumers.

Conduct Consumer Testing and Research

We use the information you provide when you participate in our consumer testing and research activities to learn about consumer trends.

Why do we do this?

We do this to meet our contractual obligations with you in regard to the testing and research and to inform our marketing strategies, which helps achieve our interests in expanding our business.

Communicate with You and Present You with Offers

Contact you about our services, by email or by responding to social media posts that you have directed at us.
Communicate with you about our products and services, including via advertising tailored to your interests either on the site or other digital platforms, including third-party platforms.
Invite you to take part in consumer surveys, questionnaires and other market research activities carried out by us.

Why do we do this?

We send marketing messages only when you have registered/consented to do so. In some situations, such as an order confirmation or a response to an inquiry you’ve made via our website, consent is not required and we will communicate accordingly. You can opt out of receiving marketing communications at any time.

Comply with Legal Obligations and Protect Rights

Why do we do this?

We process the information we collect to comply with our legal obligations and to protect our rights, your rights, and the rights of others, as this is necessary to maintain our business practice standards.